Google Launches Incubator For SDG-Aligned Startups

Google has this week launched a new “accelerator” programme for startups, aimed at supporting new firms striving to drive progress against one or more of the UN’s Sustainable Development Goals (SDGs).

To gain a place in the programme, startups will have to show Google their potential to help create a low-carbon, resource-efficient, more socially equal world.

The tech giant has said it will choose startups to support based solely on their past work or their potential to drive progress towards the 169 targets listed under the SDG framework, selecting eight to ten startups within the coming weeks.

Each of these startups will then be covered by the accelerator programme for six months, starting in early 2020. During this time, they will receive mentoring from Google staff and access to 1:1 support from Google’s engineers. Google has also said it will pay for the startups to access local mentors and external experts in each startup’s respective field.

Once this original cohort of startups completes the programme, a second batch will be chosen.

Google’s chief sustainability officer Kate Brandt said the accelerator has been designed to address three “unique challenges which founders face when building a social impact company” – namely accessing funding, developing and monetising the business, and creating products with the input of engineering expertise.

“Technology can help address some of the world’s biggest challenges, from empowering others to use Artificial Intelligence (AI) to address social challenges, to setting ambitious and long-term environmental sustainability goals,” Brandt said.

“When businesses and investors work together with government, non-profits, communities and individuals, we can make real progress.”

Searching for sustainability leadership

The new accelerator is part of Google’s Google for Startups initiative, which has already backed a number of social impact startups including South African green building firm Asaduru and UK-based Limbic, which uses AI to analyse mental health data.

But its launch comes as Google is facing growing calls to bolster its climate strategy, with more than 1,000 staff having this week signed a public letter calling on their employer to commit to an aggressive “company-wide climate plan” including the cancellation of contracts with fossil fuel firms and the halting of donations to climate change deniers.

Google has been using 100% renewable electricity across its operations for several years now and, building on this commitment, recently pledged to ensure that all ‘Made By Google’ products will include some proportion of recycled materials by 2022 and to make all customer shipments carbon-neutral by 2020, through the use of carbon reduction and offsetting.

On the latter, Google this autumn made its biggest renewable energy purchase to date, signing a package of 18 clean power deals.

But the company has also made large donations to more than a dozen organizations that have worked against climate action or sought to roll-back environmental protections, the Guardian revealed in October.

Google justified these decisions by explaining that it selects organisations to collaborate with based on their advocacy for “strong technology policies” – but staff are lobbying for the cessation of such funding decisions, and for the company to set a 2030 net-zero target.

63 thoughts on “Google Launches Incubator For SDG-Aligned Startups”

  1. Its in truth a great post. I am sure that anyone would like to visit it again and again. After reading this post I got some very unique information which are in fact very helpful for anyone. This is a post owning some crucial information. I wish that in future such posting should go on.

  2. The way you write make it truly simple to read. And the theme you use, wow. It really is a really decent combination. And I am wondering what is the name of the design you use?

  3. Wiodaca role przejal w polowie lat 90. HTML Help, czy szablonowy struktura pomocy w aplikacjach Windows 95 tudziez jego nastepcow. Bazujac na dokumentach HTML, nadawal sie zgola az do tworzenia ksiazek elektronicznych, co zawdzieczal sila utworzenia dobrego systemu nawigacyjnego, skorowidza badz systemu wyszukiwawczego. tez tudziez tutaj zbytnio ostateczna postac odpowiada kompilator Microsoftu, oddanie zreszta niedobry, gdyz nie potrafiacy skompilowac rozmaitych formatow multimediow. nie predzej stosowanie pewnych sztuczek pozwalalo wkomponowac sposrod archiwami dodatkowe formaty, m.in. PDF.

  4. Czlowiek jest do tego stopnia egoistyczny, ze stojac nad grobem przyjaciela, potrafi plakac nad soba z powodu jego utraty. Agnieszka Lisak

  5. Your page is great! You sure do know how to keep your audience entertained. Im so glad that I took the time to look at this blog, because let me tell you. Thanks.

  6. Apart from the primary software, you can get jam packed music creation lessons in almost every aspects of audio generating just like the ProTools, Logic, keyboards, software instruments and much more. With this whole music manufacturing suite, you are going to be in a position to gain knowledge employing only various sorts of instruments to create music and beats easily. Also included are good quality instrumentals and beats to help you creating tracks on sonic producer with ease.

  7. What I wouldnt give to have a debate with you about this. You just say so many things that come from nowhere that Im fairly sure Id have a fair shot. Your blog is terrific visually, I mean people wont be bored. But others who can see past the videos and the layout wont be so impressed with your generic understanding of this subject.

  8. I ran into this page accidentally, surprisingly, this is a amazing blog :-). The site owner has carried out a superb job of putting it together, the info here is really insightful. You just secured yourself a guarenteed reader.

  9. Do you have a spam problem on this blog; I also use Blog Engine, and I was speculating about your experiences; we have developed some excellent practices and we would like to exchange practices with others, please Email me if you are interested. first, youll need three quarters of an ounce of dark rum.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top